FloridaQuantum Logo

Brand guidelines

FloridaQuantum brand guidelines

The wordmark, colors, and type for partners, press, and anyone representing FloridaQuantum.

Download all logosColors and type

Wordmark

Black on light. White on dark.

The wordmark is custom lettering, so always use these files. Pick the version with the stronger contrast against whatever sits behind it.

All four files · ZIP
FloridaQuantum wordmark, black

Black

For white and light backgrounds.

SVG, black wordmarkPNG, black wordmark
FloridaQuantum wordmark, white

White

For Ink, Navy, and dark photos.

SVG, white wordmarkPNG, white wordmark

SVG scales to any size and is the right choice for print and design tools. PNG files are 4000 × 309 pixels with a transparent background, for slides, documents, and anywhere SVG isn’t accepted.

Clear space and size

Give it room to read.

Clear space: an empty margin equal to the height of the capital F, marked X, on every side of the wordmark.

Clear space

Keep a margin equal to the height of the capital F, marked X, on every side. No text, edges, or other logos inside it.

Minimum size

The smallest size that keeps every letter legible. The sample is shown at actual screen size.

Screen
140 px wide
Print
1.5 in (38 mm) wide
FloridaQuantum wordmark at its minimum size

Color

Ink and paper, with one accent.

Most of the page is white, Ink, and Paper. Navy is used sparingly so it still means something when it appears.

  • Ink

    Text, and the dark background behind the white wordmark.

    HEX
    RGB

    Contrast 17.8:1 on white

  • Navy

    The one accent. Labels, links, and small highlights, never a large fill. Pressed state #1E2D75.

    HEX
    RGB

    Contrast 9.9:1 on white

  • Paper

    The only gray. Alternating sections and cards on white.

    HEX
    RGB

  • White

    The primary background.

    HEX
    RGB

Typography

The reader’s own system font.

FloridaQuantum.org ships no web font. Headlines and text use each device’s system sans-serif: San Francisco on Apple devices, Segoe UI on Windows, and Roboto on Android.

Statewide initiative

Commercializing quantum, statewide.

FloridaQuantum is a statewide initiative connecting Florida's research, education, and industry to commercialize quantum technology and lead the next era of economic growth.

Headlines
Semibold, with letter-spacing tightened as the size grows.
Text
Regular weight, 17 px on screen, Ink or a softer gray.
Labels
Small, semibold, all caps with wide letter-spacing, in Navy.
Documents and slides
Helvetica Neue, or Arial where Helvetica Neue isn’t installed.

Name

One word, two capitals.

In text, write FloridaQuantum as a single word with a capital F and a capital Q. The web address follows the same pattern.

Write

FloridaQuantum

FloridaQuantum.org

Avoid

  • Floridaquantum
  • Florida-Quantum
  • FL Quantum

Tagline

Commercializing quantum, statewide.

Boilerplate

FloridaQuantum is a statewide initiative connecting Florida's research, education, and industry to commercialize quantum technology and lead the next era of economic growth.

Misuse

Use it as supplied.

Each of these changes weakens the mark, even the ones that look like an improvement.

  • Don't stretch, squash, or skew it.

  • Don't recolor it. Black or white only.

  • Don't add shadows, outlines, or other effects.

  • Don't rotate it.

  • Don't place it where it lacks contrast.

  • Don't retype it. The wordmark is artwork, not a font.